The Store

MYKI is an artisanal, tightly curated fashion boutique, operating since 2004 in the heart of Tel Aviv’s White City. Our hand-picked collection of ecological-conscious fashion and accessories focuses on long-lasting, clean, unisex design, with an occasional dash of lively color.

MYKI caters to chic, confident women, believing that fashion in no contradiction to comfort, nor passion to responsibility: our customer knows herself well and makes conscious and  conscientious choices; she is interested in meaningful, high-value fashion that is made to last.

In addition to the MAYA ZUKERMAN brand, our flagstone store and online boutique offer a hand-picked selection of products by small-scale makers, craftsmen and workshops from Italy, France, Denmark, Belgium, Japan, Australia, USA and more.

All items are manufactured, selected and distilled to form a quality collection in the spirit of the Slow Fashion movement.

Maya Zukerman, a Tel Aviv based entrepreneur and fashion designer, has been promoting her faith in slow, ethical fashion for the last two decades. Her brand focuses on natural, premium materials, fair manufacturing and working conditions, and chic, genuine comfort