Who is JJ?

Who is JJ, you ask?
we met JJ on the first day of Seoul fashion week. after two days of appointments with designers, we were frustrated for not finding anything new for the boutique.
JJ, who was assigned as our guide at the venue, saw our low spirit and shyly asked if we wanted to go have dinner with him. and so, we weren't able to find new designers for the boutique, but we made a new friend. and one of the first things our new friend told us about himself was his love for hoodies.
When we returned home, it was only fitting to honor JJ with a hoodie named after him. Now, using the same fabrics and cut, we’ve created a new pullover-just without the hoodie.
Carrying on this little Korean-inspired tradition felt like the natural thing to do

Best
Maya